The Mutual Fund Observer is an entirely reader-supported non-profit operation. In setting up the site, I consciously rejected the recommendation to require a subscription because that would discourage the people who I most want to help: folks who are worried, unsure, and don't know who to ask. Likewise, I rejected Google ads as intrusive and slightly-creepy.
As a practical matter, our ability to keep things going depends on our ability to convince you that the Observer is worthwhile for you and your willingness to support it. I'm actually happy with that arrangement: I like the challenge and it's the same model Socrates used in his Academy. Students would complete a class, and then offer Socrates cash based on how much they thought they learned.
There are three simple options for supporting the Observer:
Once you click on the link, you may want to bookmark it so that your future Amazon purchases are automatically and invisibly credited to the Observer. Heck, you can even share the link with your brother-in-law.
For those unfamiliar with it, here's a sort of FAQ list:
You can also shop for investing and personal finance books through the Observer's Amazon store, accessible through the Books link on our navigation bar. Since the Amazon store highlights just our reader's best ideas on book choices, it's more limited than the Amazon link but offers really solid direction for those seeking to learn more.
Clicking on the link below will allow you to make a direct, one-time cash contribution to the Observer. PayPal will transfer your contribution to the Observer's account, minus their handling fee (about 2.5%).
Several members of the community wanted to be sure that all of their contribution went to support the Observer's operations, rather than just 97% of their contribution as with PayPal. We're sympathetic. If you'd like to send a contribution by check, or to write for any other reason, direct it to:
Publisher, Mutual Fund Observer
639 38th Street
Rock Island, IL 61201
Fund companies and advisers have the ability to purchase reprint rights for copyrighted Observer Content. If you're interested, contact us.