Holy INSIGHT, Batman! ...Cripes, I've maintained this very approach ever since I began to learn my very first lesson in investing, going back to the 1990s. I listened and read a lot, and made a habit to watch PBS each week when Lew Ruckeyser offered his corny-jokes and puns in his opening monologue for "Wall Street Week." I paid attention AND "read between the lines" as I heard each panelist's weekly contributions. I realized that the first step was to learn how to translate all of the "money-speak" lingo. It helped me to find and identify their professional thought-matrix, even if I did not give it a name, for my own purposes. (The talking heads and guests on CNBC need to be constantly translated in one's head, as they go along, too.) Being able to just know it when I heard and saw it was (and is) good enough--- at least for starters. THEN, I could learn to MAKE something of it all. Along the way, I learned to hear the double-speak underneath the actual words being expressed. "Tax Reform" = making things better for Capital and screwing Labor, for example. Avoiding any talk about the underlying POLICIES being advocated and instead deciding to speak in terms of mechanics of the Market, is the "common currency." It's more politically correct to go about it THAT way, between Talking Head-host and Prestigious Guest.
Examining financial statements and doing analyses are Science. How one uses the information is Art. (All things being equal---and they never are--- why invest in A instead of B, when they look the same in terms of fundamentals? Ding!) One's investing elan needs to be tempered with skill, a certain legerdemain. Thus, I assert, the validity and usefulness of the paradoxes to be found in the likes of The Zurich Axioms. Eh???
Here, you can click on the link that will let you open or download the Axioms via .pdf:
http://r.search.yahoo.com/_ylt=A0LEVr1ArE1YBa0ASO0nnIlQ;_ylu=X3oDMTEyNnJkMjI2BGNvbG8DYmYxBHBvcwMxBHZ0aWQDQjI1ODBfMQRzZWMDc3I-/RV=2/RE=1481514176/RO=10/RU=http://www.forexfactory.com/attachment.php/706430/Zurich_axioms/RK=0/RS=vlCWaQCq0eLSeDxZtls.pv6Awv8-...I hope it works for you all. ...At the same time, I hasten to add that I've never been able to perfectly follow Max Gunther's advice, here. I doubt it can be done, and I doubt it was ever written with that intention. The attempt would be to confuse the Art with the Science of the whole thing. ;)
Follow-up edit: Crap, that link is dead now. But Yahoo, as a kind afterthought, will allow you to click on THEIR OWN link to the same thing, once you click on my original link. Stupid stuff.