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The Loss Leader Of The Investment World: Why Index Funds Are Like Cheap TVs At Walmart
FYI: Every industry has its loss leaders, and the investment world is no different. The theory is that you will go to the store for the $12 turkey and stick around to buy dressing, cranberries, juice, pies and two kinds of potatoes. Mmmm, but I digress. Regards, Ted http://www.reuters.com/assets/print?aid=USL2N0SB17I20141126
