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Why the New Video Game ETF Isn’t A Gimmick

FYI: (This is a counterpoint follow-up artcle)
As soon as it came out, the PureFunds Video Game Tech ETF was understandably labeled a gimmick. But is it ?
Regards,
Ted
http://www.bloomberg.com/news/articles/2016-04-01/why-the-new-video-game-etf-isn-t-a-gimmick

A Video Game ETF: Save Your Cash:
http://www.mutualfundobserver.com/discuss/discussion/26762/a-videogame-etf-save-your-cash#latest
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