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Social-Media ETFs Try To Tweet The Market

FYI: Social media is a gigantic store of information. But can tweets, likes and posts be used to pick stocks?
Regards,
Ted
http://www.wsj.com/articles/social-media-etfs-try-to-tweet-the-market-1467684181

M* Snapshot BUZ:
http://www.morningstar.com/etfs/ARCX/BUZ/quote.html
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