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What's In A Name? For TCA By ETrade, Everything

TedTed
in The Bullpen
FYI: As Trust Company of America hitched its wagon to a star or turned its back on loyal clients?

It depends on whom you ask.

Either way, the $275 million acquisition in April of TCA by discount broker ETrade has the custodian world buzzing.

In one corner are ETrade and TCA by ETrade, as TCA is now known. They believe the merger will help both companies become stronger. On the custodial side, the brand power of ETrade could give TCA by ETrade the jolt it has needed for some time.
Regards,
Ted
https://www.google.com/search?source=hp&ei=EcV6W6WxHIaXjwT0n4DQCQ&q=What's+in+a+name?+For+TCA+by+ETrade,+everything&btnK=Google+Search&oq=What's+in+a+name?+For+TCA+by+ETrade,+everything&gs_l=psy-ab.3..35i39.3446.3446..5363...0.0..0.71.132.2......0....1j2..gws-wiz.....0.oVMYn7jv27g
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