FYI: When I came up with an outline for my book proposal for what eventually became A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan, my grand idea was to make markets, investing, and personal finance accessible to normal people.
I wanted to explain complex topics using plain English, a little bit of data, and a splash of common sense.
There was just a tad bit of naivety in my idea.
My editors basically said, “This is a great idea…and absolutely no one will buy this book.”
Regards,
Ted
https://awealthofcommonsense.com/2019/03/personal-finance-for-normal-people/
