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Ray Dalio’s Brand Power

FYI: Bridgewater Associates may be the world’s largest hedge fund firm, but at $150 billion in assets, it's dwarfed by many traditional investment companies.

Yet Ray Dalio, the founder, is mentioned more often in the media than State Street Global Advisors and Natixis Investment Managers combined, according to new research from Peregrine Communications. The firm studied the 100 largest global asset managers’ brand power and marketing efficacy, including via mentions on social media and Google search.
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