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Schwab Muscles Its way To The Top Of A Zero-Fee World
FYI: For decades, Charles Schwab Corp. quietly plotted to unleash its ultimate weapon against rivals: $0 fees.
Schwab considered eliminating charges in the 1990s after the advent of online trading, and again in the 2000s during the financial crisis, according to a person with knowledge of the matter. Each time, it dismissed the idea as too risky — a danger to its own bottom line.