Tough call deciding what category to place this story in so I just winged it. By Brian X. Chen for the NYTimes.
"He picked up the personal finance bug in the 1980s. One of his best-known books, “A Fool and His Money” (1988), subtitled “The Odyssey of an Average Investor,” was recognized for its comically absurd guarantee: Readers would not earn a penny from the information it contained.
“No work on the subject of personal finance has even tried to make this claim before,” the satirist P. J. O’Rourke wrote in a foreword to the book. “That is because works on the subject of personal finance are all lying.”"A Fool and His Money