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and:It’s tempting to think that this is the inevitable end game of Google and Facebook’s duopoly. The two companies already receive more than half of all the dollars spent on digital advertising, and they commanded 90 percent of the growth in digital ad sales last year. But what’s happening in media right now is more complex. We’re seeing the convergence of four trends.It’s not just Facebook and Google; just about every big tech company is talking about selling ads, meaning that just about every big tech company may become another competitor in the fight for advertising revenue.Amazon’s ad business exploded in the past year; its growth exceeded that of every other major tech company, including the duopoly. Apple is building tech that would skim ad revenue from major apps such as Snapchat and Pinterest, according to The Wall Street Journal.
Ultimately, however, the market might not support some forms of journalism. For example, the number of local reporters today is at its lowest point since the 1970s, despite the fact that the U.S. population has grown by 50 percent. Research has shown a direct connection between declining local journalism and less civic engagement. If local news is a public good, it may deserve public support—perhaps in the form of government subsidies. But asking for public assistance might seem like an act of pure desperation.
From the prospectus of Vanguard Total International Bond Index Fund (VTABX):Share Class Overview
This prospectus offers the Fund's Investor Shares and Admiral Shares. A separate prospectus offers the Fund's Institutional Shares, which are generally for investors who invest a minimum of $5 million.
Share Class Overview
This prospectus offers the Fund‘s Investor Shares and Admiral Shares. A separate prospectus offers the Fund‘s Institutional Shares, which are generally for investors who invest a minimum of $5 million. Another prospectus offers Institutional Select Shares, which are generally for investors who invest a minimum of $3 billion. In addition, the Fund issues ETF Shares (an exchange-traded class of shares), which are also offered through a separate prospectus.
- Add-free. I wouldn’t mind if online papers included static “print-type” ads that didn’t detract from my reading (as hard copy newspapers did for a century or more). However, invariably these ads flash, blink, flicker, change color and dance about. I cannot read text with such distractions.
Neither can I. Which is easily solved for the web using various ad- and script-blocking plugins for browsers. You can get really granular in the control ... I haven't seen a distracting ad on a news site in YEARS, and can even customize the view so that I can block entire sections of a page -- ie, 'visual' stories or large video blocks I have no desire to watch, etc. Makes life much nicer that way!
@rforno, Glad it works for you. I’ve tried assorted ad-blockers with only limited success. Currently have at least 3 on my ipads in addition to what Apple builds-in as their standard blocker. It was clear from my brief subscription directly with the NYT couple months ago that theTimes did not want me blocking their ads and was trying to circumvent the blockers. That’s a no-win for publisher and reader alike. https://www.mutualfundobserver.com/discuss/discussion/53366/best-way-to-subscribe-to-newspapers
The Kindle edition NYT is costs about $5 more monthly ($20 vs $15). Not only the distracting ads, but a smoother layout/format and less data consumed on downloads are appealing, since I’m still on a data-capped internet plan. I’m happy to pay the added cost in exchange for a better reading experience. And the higher subscription fee should allow Amazon to compensate publishers fairly.
Overall, I believe Amazon increases circulation numbers for many publications above what they would otherwise be in this day and age. Let’s face it: Newspapers face intense competitive pressures from the likes of cable news and free websites, albeit the quality of these pales in comparison. Amazon’s Kindle site serves essentially as a free marketing forum for hundreds, if not thousands, of quality publications, both domestically and globally.
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