Over the past couple of decades, there have been a few $0 TF services. Not surprisingly virtually all have fallen by the wayside. Mutual funds are generally not sold short, so there's no money to be made in lending the shares. Unlike Fidelity offering up a couple of loss leaders (losing but a few basis points) to draw profitable business traffic, providing a full menu of competing products below cost won't drive customers to proprietary products and services.
A good reference for 200
1 brokerages and rates (I take 0 TF funds offered to mean all are NTF):
https://www.aaii.com/journal/article/discount-broker-shopping-guide-mutual-fund-supermarketsAt the time,
Baker & Co,
NetVest,
Scottrade, and
York Securities sold all the funds they offered without a transaction fee. I've never heard of the first two. Scottrade offered all funds NTF from roughly 200
1 (based on skimming
Wayback Machine pages) to the end of
2004.
I do recognize the name York Securities, but never tracked it. It's
still around, though no longer selling all its fund offerings without commissions.
FWIW, here's
Baker & Co's site (I think). Finding NetVest is trickier. The website listed with NetVest in 200
1 takes you to an investing app startup. Possibly NetVest became
NetVest Financial. In any case, Baker and NetVest Financial are now focused on financial services, not low cost brokerage services.
Apparently,
Firstrade also offered all the funds it sold without commissions in the
early 2000's (though not in 200
1). That rings a faint bell with me.
Other financial institutions have tried to offer all funds without transaction but only to investors keeping significant assets with them:
WellsTrade required you to keep a PMA account ($25K+) with Wells Fargo to get
100 trades/year. Grandfathered accounts, no new ones for the past several years.
Scudder Preferred Investment Plus ($
100K+ in assets) -
1998-
1999 unlimited trades
Vanguard: 25 free trades/year for
Flagship customers ($
1M+ in Vanguard funds),
100 trades/year for
Flagship Select customers ($5M+ in Vanguard funds).
Vanguard looks to be in it for the long term, but think about how they're doing it. You must funnel seven figures to their
money managers, not just into their brokerage account. Fidelity may offer some good funds, but I don't see their customers having the same loyalty to their proprietary funds. Their customers are not likely to commit $
1M to Fidelity funds just to be able to trade non-Fidelity funds without a fee.
Who else could make a go of this business model? T. Rowe Price? It recently upped its min in proprietary funds from $
100K to $250 for a free M* membership. Would its customers spring for $
1M to invest in outside funds w/o a fee? Or could they make a go of it with a min below $
1M?