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I think the X's make an interesting contrast to the pricey boutiques Barrons likes to tout. As yogi's charts point out, mayflies are in season.I own XMHQ but I am hesitant to recommend non-active in the SMID space. But SMID ETFs in a trading account are OK.
I'm supposed to be dealing with the garage, so enough procrastinating.
XMHQ is a passively-managed portfolio of 80 securities that tracks the S&P mid-cap 400 Quality Index. The equities are selected based on the highest quality score, calculated by the following three equally-weighted fundamental factors: (1) return-on-equity (2) accruals ratio, and (3) financial leverage ratio. The index is being weighted by the total of its quality score multiplied by its market capitalization and is rebalanced semi-annually. Prior to June 24, 2019, the fund traded as Invesco Russell mid-cap Equal Weight ETF (EQWM) and followed the Russell mid-cap Equal Weight Index.

@rforno, @Old_Joe, I don't find anywhere where the interest from uninvested cash is 50% of their revenue. I do find this, below, that lays out where the 50%+ interest income is coming from, but interest income comes from many sources." in 2023 Schwab made 50% of their revenue from interest on uninvested cash"
The order of how Schwab makes it's money.Charles Schwab makes more than half of its money from interest earning assets like margin loans, investment securities, and bank loans.
According to page 146 of Schwab’s latest 10-K Form, they brought in roughly $6.5 billion of revenue from interest. The breakdown of interest earning assets and revenue are as follows:
Available for sale securities: $4.5 billion
Receivables from brokerage clients: $848 million
Bank loans: $545 million
Securities lending revenue: $334 million
Cash and investments segregated: $141 million
Cash and cash equivalents: $120 million
Edit: Just a bet, but I'm guessing this model is very similar to a Fidelty or other major brokerage model, just a tweak in each of the revenue streams.#1. Interest Revenue (From Interest Earning Assets)
#2. Asset Management And Administration Fees
#3. Trading Revenue
#4. Bank Deposit Account Fees
#5. Other Revenue
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