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Opinion: Why it can pay to buy the stocks of companies you love to hate

johnNjohnN
edited February 2020 in Fund Discussions
https://www.marketwatch.com/story/why-it-can-pay-to-buy-the-stocks-of-companies-you-love-to-hate-2020-01-31

Opinion: Why it can pay to buy the stocks of companies you love to hate
By Mark Hulbert
Published: Jan 31, 2020 6:24 a.m. ET


Start your search for diamonds in the rough by looking through the list of the most despised companies



CHAPEL HILL, N.C. — To find a prince you sometimes have to kiss a frog.

That’s what we learned from fairy tales when we were children, and it may still be true on Wall Street. Consider Fortune magazine’s annual ranking of the most admired companies in America, the latest version of which was released in January. Historically, companies at the bottom of that ranking — the ones that are most despised — have outperformed those of the most admired.

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