Amazon plans to begin allowing Hyundai dealers to sell new vehicles on its platform, launching the e-commerce giant into the lucrative but highly competitive car market for the first time.
Amazon's sheer e-commerce heft means the company must instantly be taken seriously in the automotive retail space. Amazon announced its plans Thursday during the 2023 Los Angeles Auto Show, and said Hyundai would be the "first" brand to sell cars on the platform.
Customers will be able to search based on model, trim, color and other features, while also choosing payment and financing options. As part of their deal, Hyundai will begin incorporating Amazon's Alexa voice assistant into its vehicles beginning in 2025.