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Vanguard Nudging Customers To Be Better Investors

edited September 27 in Other Investing
I've criticized Vanguard in the past for its customer service and technology shortcomings.
I applaud the firm for providing these nudges which could be very beneficial for certain investors.

"Vanguard intends to have about a dozen nudges in place by the end of the year.
They may be simple in nature, but they are helping customers to become long-term,
self-directed investors, Benchener says. 'Self-directed doesn’t mean you have to go it alone,' he says."


"The company says its behavioral design interventions have prompted more than 100,00 investors
to move $6.2 billion out of cash and into more diversified investments over the 18 months that ended in July."


"Benchener adds that Vanguard’s efforts aren’t just aimed at helping investors make better decisions,
but also to avoid poor ones. 'We know people can erode great wealth that they have created through one
or two bad decisions,' he says."


https://www.msn.com/en-us/money/other/how-vanguard-wants-to-nudge-you-to-be-a-better-investor/ar-AA1NlXvf

Comments

  • Hey, have you thought about crypto? It's really popular.

    Hey, have you thought about private equity and private credit? It's what smart rich people do.
  • Yes! On Monday 1/3 of the cash goes to Crypto and 1/3 to Private Equity and 1/3 to private credit. I hate being looked down on by smart rich people like FD1000. I wanna be a smart rich person too.
  • a2z
    edited September 28
    new slogan :
    Vanguard proudly offers Agency cost at the lowest cost!

    IVA 2025 review of ~50 managers :
    22 : (more than half): $0 invested in their own funds.
    7 : <$100k—effectively nothing for highly paid managers.
    10 : Between $100k and $500k.
    2 : $500k to $1 million.
    2 —John C. Lanius (Federal Money Market, VMFXX) and Michelle Louie (Total
    Stock Market Index, VTSAX)—have > $1m invested in one of their funds.

    [check out that last high conviction allocation! where do these people actually put their massive salaries for decades @vanguard?]
  • Old_Joe said:

    Yes! On Monday 1/3 of the cash goes to Crypto and 1/3 to Private Equity and 1/3 to private credit. I hate being looked down on by smart rich people like FD1000. I wanna be a smart rich person too.

    Oh my, what a club. "Sign us all up!". We all want so badly to belong.

    Can't wait to get my crypto wallet app all setup. Just feels so right. :)
  • edited September 28
    a2z said:

    new slogan :
    Vanguard proudly offers Agency cost at the lowest cost!

    IVA 2025 review of ~50 managers :
    22 : (more than half): $0 invested in their own funds.
    7 : <$100k—effectively nothing for highly paid managers.
    10 : Between $100k and $500k.
    2 : $500k to $1 million.
    2 —John C. Lanius (Federal Money Market, VMFXX) and Michelle Louie (Total
    Stock Market Index, VTSAX)—have > $1m invested in one of their funds.

    [check out that last high conviction allocation! where do these people actually put their massive salaries for decades @vanguard?]


    Vanguard-employed portfolio managers could definitely be "eating more of their own cooking."
    IVA also analyzed external portfolio managers' investments in their Vanguard funds.

    "Portfolio managers from two firms—PRIMECAP Management and Wellington Management—
    stand out for investing heavily in their own portfolios.
    Managers from most other firms could do a lot better."


    "However, remember that managers who live overseas can’t invest in U.S. mutual funds.
    Other managers may, understandably, not want to invest in a fund watered down by other sub-advisers."


    "I don’t say this to excuse their lack of investment.
    Instead, the point is that while some managers may not be eating their Vanguard cooking,
    they may be eating their own cooking, just off a different plate."
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