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The Monetization of Rage

MarkMark
in Off-Topic
Robert Reich Substack:

"The publisher of the Oxford English Dictionary has named “rage bait” its phrase of the year.

Call it the monetization of rage. Rage has become a valuable commodity. (Always follow the money.)

A growing number of online creators are making rage bait. Their goal is to record videos, produce memes, and write posts that make other users furious: conspiracy theories, lies, combustible AI-generated video clips — whatever it takes.

The more content they create, the more engagement they get, the more they get paid."

Article

Comments

  • CrashCrash
    Nausea inducing. Conscience-less doinks, just like a certain other doink of the Orange variety.
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