It's been covered by
Forbes and by
ValuePenguin, so in that sense at least it seems real.
It's probably fine as far as it goes, but I'm not enticed by "engagement" bonuses (the more you do on the app, the higher the yield). It's hard to see how a company serving as a middleman is going to compete with online only banks in the long run. Run ads, like websites? Or like that company (forgot its name) that created free ATMs - you just had to watch an ad before getting your no fee cash.
There might be a small window where your money is not insured - if Beam handles the money in transit, rather than simply "introducing" your bank to its partner bank. It's not clear how they're processing transfers; they don't seem to say explicitly that it's by ACH, though the 1-2 day wait is a good clue.
I'm not fond of hype, and Beam seems to have more than its fair share.
It says that "Beam is a mobile bank account that pays 200x more than your average savings account" (I think it means 200x as much). But as noted by Forbes, according to the FDIC the average savings account paid 0.06% back in September (surely more now). 200x, 67x, either way they're meaningless numbers.
It tries to impress with jargon: "It is a Demand Deposit Account (DDA) in technical terms." Yes, but it could have said checking account. See, e.g.
CFPB's page: "A demand deposit account is just a different term for a checking account." But then again, perhaps not, since it doesn't offer checking.
I had to dig to find the name of the bank partner. It's there
in the blog, but not to be found in the Q&A on the home page. There you find simply that it's partnering with an unnamed FDIC-insured bank.
ValuePenguin says that in beta, you'll be limited to $1
5K. If you're okay with the games and the modest limit, you might also consider rewards checking accounts. They typically require you to make a certain number of debit purchases a month, and maybe some other stuff, but will give similar yields.
Since I can get 1.6% - 1.8% at online banks without any games, without caps, without a smartphone, without "engaging", I'll stick with that. YMMV.