Schwab Moving To Subscription Fees Could Be Watershed Moment For Advice Industry @MikeM's observation that absent the $300 entry fee, people were likely paying fees for just a month or two to get the more costly initial financial planning and then dropping the service makes sense.
ISTM the comments
@Derf alluded to on the original site, that question the ability of Schwab staff to deliver services with this reduced pricing are missing the point. These services, whether robo or hybrid represent the industry's attempt to bring "advice" down to the "mass affluent" ($
100K+) investors, largely through automation.
https://www.wealthmanagement.com/blog/serving-mass-affluent-market-technologyThese services are focused primarily on asset allocation (and selecting securities to match), with only a touch of human involvement thrown in. Easy for Schwab (or anyone) to provide. They draw in customers, and as first mover on flat rate pricing, Schwab can expect to draw in many more customers. In the future some of them will move up to higher level, higher cost services. Regardless, there will be more assets in the managed accounts invested in Schwab ETFs.
Here's the full Schwab disclosure:
https://www.schwab.com/public/file/CMS-BDL100049The Premium program (the one with a fee) is the robo program plus.
The SIP Premium Program combines the discretionary portfolio management of the SIP Program, as described above, with the additional features of financial planning and ongoing access to guidance from Schwab Planning Consultants, as well as to online financial planning tools. SIP Premium Accounts are invested in SIP portfolios and managed on a discretionary basis through the SIP Program. Unless other-wise indicated, descriptions of portfolio management through SIP apply to SIP Premium as well.
A little human interaction and DIY tools.