April 2021 IssueLong scroll reading

SmartETFs Dividend Builder ETF (DIVS), April 2021

By David Snowball

Formerly Guinness Atkinson Dividend Builder (GAINX) and, prior to 2014, Guinness Atkinson Inflation Managed Dividend Fund.

Objective and Strategy

SmartETFs Dividend Builder ETF seeks consistent dividend growth at a rate greater than the rate of inflation by investing in a global portfolio of about 35 dividend-paying stocks. Stocks in the portfolio have survived four screens, one for business quality and three for valuation.

  1. They identify dividend-paying companies that have provided an inflation-adjusted cash flow return on investment of at least 10% in each of the last 10 years. That process reduces the potential field from 14,000 companies to about 400. That’s the “10 over 10” strategy that they refer to often.
  1. They screen for companies with at least a moderate dividend yield, a history of rising dividends, low levels of debt, and a low payout ratio.
  2. They do a rigorous fundamental analysis of each firm, including reflections on macro issues and the state of the company’s business.
  3. They invest in the 35 most attractively valued stocks that survived those screens and weight each equally in the portfolio.

The managers might hold as few as 25 or as many as 75 names.


Guinness Atkinson Asset Management. The firm started in 1993 as the US arm of Guinness Flight Global Asset Management and their first American funds were Guinness Flight China and Hong Kong (1994) and Asia Focus (1996). Guinness Flight was acquired by Investec, then Tim Guinness and Jim Atkinson acquired Investec’s US funds business to form Guinness Atkinson. Their London-based sister company is Guinness Asset Management which runs European funds that parallel the U.S. ones. The U.S. operation has about $390 million in assets under management and advises the six GA funds and five actively managed Smart ETFs.


Ian Mortimer and Matthew Page. Dr. Mortimer joined GA in 2006 and also co-manages the Global Innovators (IWIRX) fund. Prior to joining GA, he completed a doctorate in experimental physics at the University of Oxford. Mr. Page joined GA in 2005 after working for Goldman Sachs. He earned an M.A. from Oxford in 2004. The guys also co-manage European versions of their funds including the Dublin-based version of this one, the $1.7 billion Guinness Global Equity Income.

Strategy capacity

About $5 billion based, in part, on trading and liquidity constraints.

Active share

90. Active share is a measure of the difference between what a manager holds and what their benchmark index holds. An index has an active share of zero and timid funds that charge active-manager fees but deliver timid index-like portfolios that might have an active share in the 20s or 30s. The higher the active share, the greater the prospect of non-index-like performance. 90 qualifies as an extremely high active share for a fund with a predominately large-cap portfolio.

Management’s stake in the fund

It’s a little complicated. The managers, both residents of England, do not own shares of the American version of the fund but both have six figure investment in the European version. That provides the same portfolio, but a different legal structure and far better tax treatment. Mr. Page avers “it’s most of my pension pot.”

Opening date

March 26, 2021 for the ETF. The strategy launched as a US fund on March 30, 2012. The European version of the fund is about a year older.

Minimum investment


Expense ratio

0.65% on assets of $28 million (as of July 2023). That makes it one of the 10 lowest-priced funds or ETFs in its Lipper Global Equity Income, one-third less than the group average and about on par with the $100 billion American Capital Income Builder Fund.


The Dividend Builder ETF, along with its Asia Pacific Dividend sibling, are the first two mutual funds to be converted directly into ETFs. The authorization grew slowly as the SEC slowly became comfortable with the implications of direct conversion, rather than the more common strategy of running the ETF version of a fund side-by-side with the original.

It is a grand experiment and potentially a revolutionary one.

We first profiled the predecessor fund, Guinness Atkinson Dividend Builder (2014), shortly after its inception and after long conversations with its managers. Identifying it as “an intriguing new fund,” we concluded:

The fund strives for two things: investments in great firms and a moderate, growing, income stream that might help investors in a yield-starved world. Their selection criteria strike us as distinctive, objective, rigorous and reasonable, giving them structural advantages over both passive products and the great majority of their active-managed peers. While no investment thrives in every market, this one has the hallmarks of an exceptional, long-term holding.

We were right. Despite the strategy’s long track record, it’s fair to describe SmartETFs Dividend Builder as “an intriguing new (actively managed exchange-traded) fund.” We’ll defend that conclusion with three arguments.

SmartETFs Dividend Builder represents a very smart strategy.

There are, in general, two flavors of value investing:

  • buy cigar butts on the cheap (wretched companies whose stocks more than discount their misery) or
  • buy great companies at good prices.

DIVS is firmly in the latter camp. Many investors share their enthusiasm for the sorts of great firms that Morningstar designates as having “wide moats.”

The question is: how can we best determine what qualifies as a “great company”? Messrs. Mortimer and Page start with a simple, objective premise: great companies consistently produce great results. They believe the best measurement of “great results” is high and consistent cash flow return on investment (CFROI). In its simplest terms, CFROI asks “when a firm invests, say, a million dollars, how much additional cash flow does that investment create?” Crafty managers like cash flow calculations because they’re harder for firms to manipulate than are the many flavors of earnings. One proof of its validity is the fact that a firm’s own management will generally use CFROI – often called the internal rate of return – to determine whether a project, expansion, or acquisition is worth undertaking. If you invest a million and get $10,000 in cash flows the first year, your CFROI is 1%. At that rate, it would take the firm a century to recoup its investment.

The GAINX managers set a high and objective initial bar: firms must be paying a dividend and must have a CFROI greater than 10% in each of the past 10 years. Only about 5% of all publicly traded companies clear that hurdle. That screens out both cyclical firms and those whose management does not consistently and substantially add demonstrable value.

Because such firms tend to see their stocks bid up, the guys then apply a series of valuation and financial stability screens as well as fundamental analyses of the firm’s industry and challenges. In the end, they select the 30-35 most attractively valued names in their pool.

SmartETFs Dividend Builder executes it exceptionally well.

The fund has done exceptionally well since its inception. Lipper categorizes it as a “global equity income fund.” That is a more representative group than Morningstar’s “world large cap” one since the fund’s focus on dividends (i.e., equity income) is central to their discipline.

From inception through conversion, the Guinness Atkinson fund pretty much crushed its peer group.

  GAINX / DIVS Peer group
Annual returns 10.5 7.3
Maximum drawdown -18.6 -24.7
Standard deviation 12.2 13.1
Downside deviation 7.8 9.8
Sharpe ratio 0.81 0.53

Comparison period: 04/12 – o2/21

Which is to say, it had decisively stronger performance in raw returns, risk avoidance, and risk-adjusted returns than its peers. Perhaps more telling, it was consistently a top five fund in its group across a variety of time periods and a variety of metrics.

Metric Period Peer rank
Annual returns 8 years 3rd of 27
  5 years 1st of 34
  3 years 4th of 37
Sharpe ratio 8 years 3rd
  5 years 1st
  3 years 3rd
Capture ratio 8 years 4th (S&P 500), 1st (ACIxUS, tie)
  5 years 1st
  3 years 1st
Ulcer Index 8 years 4th
  5 years 2nd
  3 years 3rd

How do you read that? Annual returns are consistently in the top 10%, ranked 1 – 4 depending on the period. Sharpe ratio, the most widely quoted measure of risk-adjusted returns is consistently in the top 10%, ranked 1-3. The capture ratio compares the amount of an index’s upside you capture to the amount of downside. Think of it as “bang for the buck.” As a global fund, we checked the fund’s capture ratio against both the S&P 500 and the MSCI All-Country except the US index. The fund was almost always the highest-ranked fund in its group. Finally, the Ulcer Index combines two measurements – how far a fund drops and how long it stays down – with the insight that if a fund crashes and sits there smoldering, it’s going to create ulcers. Good news: GAINX investors were among the industry’s most ulcer-free, ranked 2-4.

That consistent excellence has won the fund notice if not yet US assets. The fund has earned MFO’s Great Owl designation for consistently top-tier risk-adjusted performance; it is one of only three global equity income funds to have done so.

European investors, who have committed $2 billion to the strategy, and raters seem to have a clear sense of the fund’s excellence.

We share their enthusiasm.

Its new ETF wrapper makes its future brighter than its past.

ETFs embody a series of structural advantages over open-ended mutual funds. They have lower structural costs, which means that they can charge lower fees to their investors. ETFs are modestly, though variably, more tax-efficient than identical open-end funds would be. And their investors are less bothered by the decision of others to sell fund shares; in a traditional fund, the departure of other investors can trigger substantial tax bills (and portfolio gyrations) for the remaining investors. In an ETF, not so much.

Bottom Line

GAINX has been a top-tier fund. We have confidence that DIVS, its new manifestation, will have equal success by investing in great companies that have proven their mettle across decades of performance.

Fund website

SmartETFs Dividend Builder. As you pursue your due diligence, at the SmartETF website and elsewhere, please note that there was another ETF that traded under the DIVS ticker. That might cause some confusion if you’re incautious. In addition, while DIVS is GAINX, Morningstar has struck all historical data for the fund (and is currently treating DIVS as if it first saw the light of day last week).

© Mutual Fund Observer, 2021. All rights reserved. The information here reflects publicly available information current at the time of publication. For reprint/e-rights contact us.

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About David Snowball

David Snowball, PhD (Massachusetts). Cofounder, lead writer. David is a Professor of Communication Studies at Augustana College, Rock Island, Illinois, a nationally-recognized college of the liberal arts and sciences, founded in 1860. For a quarter century, David competed in academic debate and coached college debate teams to over 1500 individual victories and 50 tournament championships. When he retired from that research-intensive endeavor, his interest turned to researching fund investing and fund communication strategies. He served as the closing moderator of Brill’s Mutual Funds Interactive (a Forbes “Best of the Web” site), was the Senior Fund Analyst at FundAlarm and author of over 120 fund profiles. David lives in Davenport, Iowa, and spends an amazing amount of time ferrying his son, Will, to baseball tryouts, baseball lessons, baseball practices, baseball games … and social gatherings with young ladies who seem unnervingly interested in him.